2024 BioPharma eMarketing Summit

Attending this event?

2024 BioPharma eMarketing Summit

07:45 EDT

Registration & Exhibit Showcase

08:45 EDT

2024 Summit Attendee Speed Networking

09:00 EDT

Welcome, Chairperson’s Introduction & Opening Remarks

09:05 EDT

KEYNOTE: An Introduction to the Cognitive Age: AI Driving Change in HealthcareJohn Nosta

09:45 EDT

KEYNOTE: Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park's Underpants GnomesRyan Slipakoff

10:15 EDT

PANEL: Adapting to Cultural & Behavioral Changes: Leveraging your Team in the AI WorldRobert Britting • John Nosta • Evihn Vasily • Vidhi Sapra • Arun Thachi

10:45 EDT

Morning Networking & Exhibit Break

11:15 EDT

3 Marketing Questions to PonderJim Delash

11:45 EDT

PANEL: Delivering Seamless HCP Omnichannel Experiences through PersonalizationJim Delash • Gaetan Akinrolabu • Venera Jordan • Marcella Milliet Sciorra • Michel Quintas

12:30 EDT

Networking Lunch

13:45 EDT

PANEL: The HCP Experience Beyond 2024: What does Pharma Need to know?Damon Basch • Maureen Shannon • Tarak Shah • Jey Bryant • Amy Musolino

14:25 EDT

Achieving End-to-End Patient Centricity: Infusing The Voice of the Patient Throughout the Entire Value ChainAmy West

14:55 EDT

Sneak Peek: Sermo's Walled-Garden HCP Social Platform & Social Intelligence CapabilitiesJennifer Robin

15:10 EDT

Mastering Marketing Agility: How the Right Structures and Processes Help Pharma Marketers Unleash Their ProductivityRoss Libby

15:25 EDT

Afternoon Networking & Exhibit Break

15:45 EDT

Surprising Things about HCP Social Media BehaviorDanny Flamberg

16:15 EDT

Reinventing Digital Transformation to Elevate Patient CX: What can Pharma Learn from other Industries?Robert Britting

16:45 EDT

Activate Patients and HCPs with Health Literacy & Behavioral ScienceSuzanne Kirkendall

17:15 EDT

Raise your HCP Game: Shortcuts to getting their Attention through ExclusivityMatt McGuire

17:30 EDT

End of Day One Cocktail Reception in Exhibit Hall

19:30 EDT

Private Dinner hosted by Liveworld (Invite only)

08:00 EDT

Morning Refreshments & Exhibit Showcase

08:55 EDT

Chairperson’s Welcome & Opening Remarks

09:00 EDT

Solving for This Year’s Congested Media MarketplaceJen Loga

09:30 EDT

Designing and Implementing an Orchestrated Omnichannel CX for Marketing, Medical and SalesTarak Shah

10:00 EDT

The Power of Podcasting to Drive Omnichannel EngagementChad Parizman • Bryant Powell • Erica Santiago

10:45 EDT

Serving Underserved Patient Populations in clinical research: Connecting you with Diverse CommunitiesRoxanne Alaniz

11:00 EDT

Morning Networking & Exhibit Break

11:30 EDT

Beyond Silos: Breaking Sales-Marketing Barriers for Better Customer EngagementEvihn Vasily

12:00 EDT

Next-Gen KOL Engagement: Leveraging Trust and Tech to Forge Deeper PartnershipsMegan Ostrower • Lusine Kodagolian

12:30 EDT

Networking Lunch

13:45 EDT

Connected Devices for Digital Patient Engagement Strategies: What will Millennials / GenZ Demand from Metaverse?Anthony Sigrest

14:15 EDT

Bench to Bedside: Building Trust with Patients through Video HumorMarsha Hartman

14:45 EDT

Panel: Evolving your Patient Engagement Strategy in the Changing Digital LandscapeIsabel Silva • Anthony Sigrest • Sylvia Park-Ekecs • Amy West

15:15 EDT

Handling Stress: Leveraging High Performance Teams in Changing HCP ExpectationsBoon Quah

15:45 EDT

Chairperson’s Wrap-up & Closing Remarks