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Tuesday, April 30 • 11:15 - 11:45
3 Marketing Questions to Ponder

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  1. Can data from the past be used for decisions about the future?
  2. Are personalization and segmentation worth the effort?
  3. Why is effectiveness valued less than efficiency?
Speakers
avatar for Jim Delash

Jim Delash

Marketing Director, Direct & Long-Tail Customer Acquisition, Vaccines, GlaxoSmithKline

Tuesday April 30, 2024 11:15 - 11:45 EDT
  General Session

Attendees (2)