What we mean by “the HCP experience”? When considering the HCP Experience, what has changed post COVID? How has the physician/patient interaction changed?
How does HCP Experience relate to your product/market/therapy/patient populations?
Where do data/analytics and technology play a role when considering the HCP Experience?
Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?
How real-time is data/analytics access for the field allowing for immediate personalization?
How will the Pharma “rep” of the future look different?
What different concepts of “value” should pharma be providing HCPs in 2025+?
