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Tuesday, April 30
 

09:00 EDT

Welcome, Chairperson’s Introduction & Opening Remarks

10:15 EDT

PANEL: Adapting to Cultural & Behavioral Changes: Leveraging your Team in the AI WorldRobert Britting • John Nosta • Evihn Vasily • Arun Thachi

11:15 EDT

3 Marketing Questions to PonderJim Delash

11:45 EDT

PANEL: Delivering Seamless HCP Omnichannel Experiences through PersonalizationJim Delash • Gaetan Akinrolabu • Venera Jordan • Marcella Milliet Sciorra • Michel Quintas

14:25 EDT

Achieving End-to-End Patient Centricity: Infusing The Voice of the Patient Throughout the Entire Value ChainAmy West

14:55 EDT

Sneak Peek: Sermo's Walled-Garden HCP Social Platform & Social Intelligence CapabilitiesJim Dominick

15:10 EDT

Mastering Marketing Agility: How the Right Structures and Processes Help Pharma Marketers Unleash Their ProductivityRoss Libby

15:45 EDT

Surprising Things about HCP Social Media BehaviorDanny Flamberg

16:15 EDT

Reinventing Digital Transformation to Elevate Patient CX: What can Pharma Learn from other Industries?Robert Britting

16:45 EDT

Activate Patients and HCPs with Health Literacy & Behavioral ScienceSuzanne Kirkendall

17:15 EDT

Raise your HCP Game: Shortcuts to getting their Attention through ExclusivityMatt McGuire
 
Wednesday, May 1
 

08:55 EDT

Chairperson’s Welcome & Opening Remarks

09:00 EDT

Solving for This Year’s Congested Media MarketplaceJen Loga

09:30 EDT

Designing and Implementing an Orchestrated Omnichannel CX for Marketing, Medical and SalesTarak Shah

10:00 EDT

Beyond Silos: Breaking Sales-Marketing Barriers for Better Customer EngagementEvihn Vasily

10:45 EDT

Serving Underserved Patient Populations in clinical research: Connecting you with Diverse CommunitiesRoxanne Alaniz

11:30 EDT

The Power of Podcasting to Drive Omnichannel EngagementChad Parizman • Bryant Powell • Erica Santiago

12:15 EDT

Next-Gen KOL Engagement: Leveraging Trust and Tech to Forge Deeper PartnershipsMegan Ostrower • Lusine Kodagolian

13:45 EDT

Panel: Evolving your Patient Engagement Strategy in the Changing Digital LandscapeIsabel Silva • Sylvia Park-Ekecs

14:15 EDT

Bench to Bedside: Building Trust with Patients through Video HumorMarsha Hartman
 
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Tuesday, April 30
Wednesday, May 1
  • General Session
  • Keynote
  • Networking Break
  • Networking Dinner (Invite Only)
  • Panel Session
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