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Tuesday, April 30 • 10:15 - 10:45
PANEL: Adapting to Cultural & Behavioral Changes: Leveraging your Team in the AI World

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  • How have customer needs changed in the last 12 months and how can marketers keep up with the speed of future changes?
  • The why of generative AI for pharma marketing: What are the key objectives generative AI should contribute to for customer experience marketing?
  • Why is it so important not to miss this boat and how do we drive our marketers to deliver?
  • When we talk about Precision Content using AI, what type of content is the most impactful in getting patients or providers to change their behaviors?
  • How does pharma refine and improve its AI capabilities given that all AI requires large datasets to test and refine it over time? Is this data that pharma generates, owns or does it outsource it to others, and if so, to whom?
  • How will generative AI change pharma in the short and longer term?
Speakers
avatar for Robert Britting

Robert Britting

Senior Director, US Marketing & North American Innovation, Teva
Dr. Robert Britting is a pharmaceutical executive with 22+ years experience leading teams across all commercial functions. His natural style is to be a servant leader and prides himself on transforming businesses to be sustainable, while driving revenue and empowering people to be... Read More →
avatar for John Nosta

John Nosta

Keynote, Speaker, Innovation Theorist, NostaLab
First and foremost, John Nosta is a thinker entrenched in the world of technology, science, medicine, and innovation. As the founder of NostaLab, a globally recognized innovation think tank, he embodies an inspired vision of transformation that resonates across industries and intellectual... Read More →
avatar for Evihn Vasily

Evihn Vasily

Global Manager, Omni-Channel Marketing, Illumina
Evihn is an award-winning, data-driven digital marketer leveraging the most efficient technologies & methodologies to help businesses achieve rapid, yet sustainable growth.  11+ years engineering award-winning marketing strategy and 3+ years leading teams to growth at start-ups and... Read More →
avatar for Arun Thachi

Arun Thachi

Director of Omnichannel Solutions, IT Marketing & Sales, Boehringer Ingelheim
Arun Thachi, a visionary technology leader who is passionate about utilizing AI/ML and cutting-edge technologies to improve business outcomes. With decades of experience in technology, marketing and sales, Arun is an expert at identifying and solving complex business problems. He... Read More →

Tuesday April 30, 2024 10:15 - 10:45 EDT
  General Session

Attendees (2)