Throughout any election cycle, competition to reach your target customers soars. But recent trends suggest that, in 2024, demand for advertising space will be fiercer than ever. As pharma marketers, we can make choices today to help avoid lower prescription rates and worse patient outcomes.
- Understand the potential impact of the election cycle on pharma brand campaigns in terms of reach, cost pers, and missed opportunities.
- Learn how your campaigns might avoid overlap with the most important dates of the 2024 election cycle.
- Explore which platforms will see the most competition this year.
- See which conditions most likely require adjusted approaches to reach relevant patients and providers.
- Explore how you can evaluate and adapt your 2024 media plans to help ensure brand and patient success.
