According to a report by EPG Health1, less than 20% of HCPs are getting personalized experiences. Nearly 80% of HCPs believe they’re experiencing a one-size-fits-all approach. By creating a personalized omnichannel experience for HCPs, pharma has the opportunity to differentiate and build lasting relationships with their HCP customers. So, why aren’t more healthcare companies providing a personalized experience? Many simply are challenged by where and how to begin. This panel opts to discuss the challenges and opportunities in implementing personalized HCP experiences which drive engagement.
- What is key for devising a strategy to fully understand the needs of HCPs
- Identifying key platforms to delivery personalized content / messaging
- Create consistent messaging across all touchpoints for all customers
- Designing a customer journey built around personalized, value-driven content and behavioral analytics
- One size may not fit all – tailoring omnichannel strategies to account for different therapeutic areas, including rare diseases
