We all want to be productive and proud of what we accomplished during the week. So why is it that our high hopes on a Monday shift to heads in hands by Friday as we wonder how another week has gotten away from us.
With so many channels, reviews, and stakeholders to manage, there are obvious reasons why pharma marketers spend their days running from one thing to the next. However, when you’re working all the time but nothing gets done, it’s time for a reality check.
Let’s reframe reality and explore whether the system (structure, process, and people) has evolved to stay in sync with the complex world of modern pharma marketing.
Same old same old won’t work. To get off the hamster wheel and unleash real momentum, the right structure and process needs to be in place. But how? By embracing an agile marketing model, that is proven to save time and money while finally freeing us to focus on the most important and fulfilling work.
Join Agile marketing champion and digital transformation expert Ross Libby as he reveals how the right structure and processes are unleashing pharma marketers productivity.
By the end of this dynamic session, you’ll be able to:
- Understand the structural components (organizational design & operating model) needed to unlock new ways of marketing
- Leverage these new ways of marketing to visually manage flow, iteratively deliver value, and continually prioritize what’s most important
- Map measures that matter (e.g. employee engagement, operational effectiveness, customer centricity, business impact…) to the transformational journey
