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2024 BioPharma eMarketing Summit
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Tuesday
, April 30
07:45 EDT
Registration & Exhibit Showcase
08:45 EDT
2024 Summit Attendee Speed Networking
09:00 EDT
Welcome, Chairperson’s Introduction & Opening Remarks
09:05 EDT
KEYNOTE: An Introduction to the Cognitive Age: AI Driving Change in Healthcare
John Nosta
09:45 EDT
KEYNOTE: Getting your Omnichannel and Digital Transformation Unstuck: A Lesson from South Park's Underpants Gnomes
Ryan Slipakoff
10:15 EDT
PANEL: Adapting to Cultural & Behavioral Changes: Leveraging your Team in the AI World
Robert Britting • John Nosta • Evihn Vasily • Arun Thachi
10:45 EDT
Morning Networking & Exhibit Break
11:15 EDT
3 Marketing Questions to Ponder
Jim Delash
11:45 EDT
PANEL: Delivering Seamless HCP Omnichannel Experiences through Personalization
Jim Delash • Gaetan Akinrolabu • Venera Jordan • Marcella Milliet Sciorra • Michel Quintas
12:30 EDT
Networking Lunch
13:45 EDT
PANEL: The HCP Experience Beyond 2024: What does Pharma Need to know?
Damon Basch • Maureen Shannon • Tarak Shah • Jey Bryant • Amy Musolino
14:25 EDT
Achieving End-to-End Patient Centricity: Infusing The Voice of the Patient Throughout the Entire Value Chain
Amy West
14:55 EDT
Sneak Peek: Sermo's Walled-Garden HCP Social Platform & Social Intelligence Capabilities
Jim Dominick
15:10 EDT
Mastering Marketing Agility: How the Right Structures and Processes Help Pharma Marketers Unleash Their Productivity
Ross Libby
15:25 EDT
Afternoon Networking & Exhibit Break
15:45 EDT
Surprising Things about HCP Social Media Behavior
Danny Flamberg
16:15 EDT
Reinventing Digital Transformation to Elevate Patient CX: What can Pharma Learn from other Industries?
Robert Britting
16:45 EDT
Activate Patients and HCPs with Health Literacy & Behavioral Science
Suzanne Kirkendall
17:15 EDT
Raise your HCP Game: Shortcuts to getting their Attention through Exclusivity
Matt McGuire
17:30 EDT
End of Day One Cocktail Reception in Exhibit Hall
19:30 EDT
Private Dinner hosted by Liveworld (Invite only)
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2024 BioPharma eMarketing Summit
America/New York
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2024 BioPharma eMarketing Summit
Apr 30
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, April 30
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, April 30
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